Christ. ST. LOUIS - Energizer

Christ.

ST. LOUIS - Energizer Holdings Inc. is appealing to the
rock 'n' roll sensibilities of baby boomers by enlisting 1980s rocker
Pat Benatar (news) to boost sales of hearing-aid batteries. "Our
generation has helped shape American culture, especially since we're
the first to be raised on rock 'n' roll," Benatar says in a brochure
for Energizer's new marketing campaign, "It's Hip to Hear." "From
Aerosmith to the Rolling Stones, our music defines us, but all those
years of rockin' are beginning to take a toll," she says.

Yeah, and Social Security and Medicare aren't going to be around by the
time I hit the mandatory retirement age (which will be roughly around
the same time that Methuselah cacked) because said boomers are going to
suck those programs dry. Not like I mind all that much. I've got other
plans, but damn. Must we be subjected to years of advertising dedicated
to easing their aging pains whilst paying for it simultaneously?

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